Our work takes most of our day. How can it become a really satisfying activity?
Work has to be driven by passion and passion has to become work. It is by following our passions that an idea in which we believe and the effort and determination we put to make it come true can turn out successful. There are plenty of examples of talents who, in recent years, have succeeded to make their dreams come true.
One example is the Startup DaWanda, the marketplace for craftsmen and creative talents, born in Berlin in 2006 and imported to Italy by Ilaria Contrastini. “When I became Country Manager for Italy, I was alone as the rest of the team was based in Germany. This meant I had to start from scratch. I took a desk in Talent Garden knowing that DaWanda was going to succeed and I was convinced it was a perfect opportunity to keep flexible and develop some contacts.” Today, two years after the opening of the office in Milan, the marketplace has grown significantly, reaching over 340.000 designers, craftsmen and creative talents. We have registered a growth of over 100% of the business volume connected to the sales of made in Italy products. This is a good example of a virtuous circle driven by passion, creativity and innovation, as the success of the platform represents the success of the craftsmen who have turned their passion into work.
Feel well and be happy
Our work not only has to come from passion, it also has to become an opportunity to feel well and be happy. The offices of big software or technology companies such as Google and Facebook are studied and designed to attract talents and encourage their creativity: there are plenty of relax zones equipped with hammocks and giant poufs. The ultramodern design and the playing areas are an effective tool to stimulate brainstorming and share ideas.
This approach to working spaces is especially supported by Co-working organizations, which are increasing in number globally. In these environments, people spend over 10 hours a day and need consistent stimulation to keep them highly productive and creative, eventually increasing the quality of the working place and contributing to work-life balance. Campuses are organized in order to facilitate meetings and training of companies and people through the so-called natural acceleration and thanks to the facilities provided to them.
Belonging to a community
There are several studies showing that happiness at work partly relies on the layout of the working spaces. However, we shouldn’t think that an avant-garde design makes it all: psychology also plays a fundamental part. Happiness, creativity and productivity of the people who share a co-working experience depend on the feelings generated by the space, the sense of belonging to a community and the development of skills through an innovative and disruptive training.
Innovating to be happy also means changing the way
we work and the way in which
we approach the working environment
Today we live in a time of great changes, mainly brought by digital innovation. These changes were the central topic of the last World Economic Forum held in Davos on the “Fourth Industrial Revolution”. The challenge we are facing is to cope with this revolution, considering that its mechanisms and its impact are openly clear. In such circumstances, it is fundamental to constantly develop our soft skills through training programs that help us to work with passion, to grow professionally and find a job that satisfies us and contributes to our personal and professional success.
Training for the future
As regards the issue of innovation, there are various streams of training oriented to future jobs: coding, growth hacking and UX Experience. These words need explaining, but, once made clear, we realize they belong to our daily life. Coding aims at training programmers capable to codify needs and interests developing desktop and mobile sites, app and IT innovative projects. Growth hacking is taught to the future experts in digital marketing, who need to be able to develop innovative strategies to win the market, combining sales strategies, programming and user experience. UX Experience concerns those who design the interfaces we deal with on a daily basis: applications, screens, computers and new devices to interact with reality.
In conclusion, the secret to love what we do lies in three words: passion, creativity and innovation.
(translation by Cecilia Braghin)