One, no one, one hundred leaders


From climate changes to unemployment: what we expect from the powerful people of the planet


One, no one, one hundred leaders

The 47th World Economic Forum held in Davos (Switzerland) brought together thousands of world leaders to discuss and anticipate the topics that will drive future politics and markets. In the same week, 800 kilometres-away, a devastating earthquake worsened the already-critical situation of Abruzzo, where a hotel was swept away by a huge icefall and thousands of families were left without electricity, stuck in their homes covered in snow.

A tragedy that followed that occurred only a few months earlier in other regions of Central Italy, which caused an outburst of distress adding to a feeling of helplessness shared by the local people. A climate which has clearly gone out of control and has bitterly uncovered Pandora vases chock-full of unclear responsibilities, European Community funds badly managed and decisions left half-taken.

The expected answers on climate changes
The climate issue was a major topic of debate at International Meetings in the last few years, giving rise to endless negotiations despite the evident necessity to face the problems. The surveys show that the Millennials are those who take most seriously the climate issue, possibly because their world is that of big cities such as Paris, London, Milan, Beijing, where the air is often unbreathable.

The Millennials’ hope (shared by others) lies on the leaders, who should truly find a solution to stop wrong behaviours, starting from those of the leading international car industries to those of individual citizens.

The information world
This issue pertains to political and economic leaders, but also to the leaders from the information world, who hold the first responsibilities to help the readers recognize “fake news” or “hoaxes” and facts, among the huge amount of news available on the web, from “alternative facts” – keeping in mind that the spreading of fake news through the media has been happening since the times before Facebook and Twitter…

And this is not all. The new information leaders – here, I refer to Zuckerberg & Co. – have the responsibility to protect their customers who, every single day, trustfully – and alas! ingenuously – make parts of their private lives public in order to find a job, keep in touch with friends or create a “community”.

There is no need for Posters for a Better World: I would start working thoroughly on law institutions in order to regulate critical situations that may end up in tragedies – see cyberbullying and the devastating consequences on self-esteem and teenagers’ lives. In these circumstances, the responsibility lies on the leaders within the family, the parents, often unprepared to face a new world they hardly know themselves.

The answer cannot be
an offline life
introverted and dull

The economic crisis (and not just it)
The answer cannot be that of “surviving”, which is the option often taken by young talents held hostages by their own pretentious CVs, full of degrees, stages abroad and endless struggles to keep themselves updated, or by the economic crisis, the perfect excuse to legitimize job insecurity, inflexibility and unstable careers.

The answers should come from the group of world leaders who are elected to find solutions to the rampant unemployment and the progressively ageing population, and, every year, join meetings, sign agreements on security and change the world rules shaping it as if it were a gigantic Lego construction. The bricks, however, should be assembled according to logic and teamwork to avoid the risk of collapse.

(translation by Cecilia Braghin)

L'autore

Serena Scarpello

Serena Scarpello Direttrice Responsabile del magazine di cultura del lavoro LINC per il Gruppo Manpower, responsabile dei progetti editoriali nel gruppo di comunicazione HAVAS PR. È stata conduttrice televisiva per il canale finanziario di SKY Class CNBC. Si è laureata presso l’Università LUISS Guido Carli in Relazioni Internazionali e specializzata in Comunicazione Economica, Politica e Istituzionale. Ha studiato a Madrid e a Bruxelles. Giornalista professionista e docente di brand journalism, nel tempo libero organizza presentazioni letterarie. Nel 2017 ha pubblicato il libro d’inchiesta "Comunicare meno, Comunicare meglio” (Ed. Guerini).